21-year-old Pamela Jabbour starts Total Image Group with a vision to change the uniform supply industry
2005

A new approach to uniforms

20-year-old Pamela Jabbour starts Total Image Group with a vision to change the uniform supply industry to focus on fashionable and functional uniforms representing a brand’s story. She makes 100 calls a day for a year, using lists from the White Pages.

2006

The first sale

The first uniform contract was 100 polo shirts for Majestic Cinema. 

2006

The marketing evolution

New uniforms often means new branding. From the beginning, we’ve stood out by offering marketing tools to support you to communicate about your new look.

From photo shoots and fashion shows to emails and staff consultation, we showcase new uniform concepts to engage staff.

2008

The turning point

TIG supplies 25,000 staff new uniforms for a major Australian retailer across 180 stores. 

Game on.

2009

Reaching long-term goals

TIG achieve a long-term goal to design uniforms for Woolworths Petrol and Woolworths Supermarkets. That’s 120,000 employees Australia wide across 900 locations.

2009

Going Global

TIG take over the Tradebond China team as our specialist team to supervise the entire manufacturing and quality control process.

TIG take over the Tradebond China team as our specialist team to supervise the entire manufacturing and quality control process.
Permanent Digs In Marrickville​
2014

Permanent digs in Marrickville

TIG moves to a new office and warehouse in Marrickville, a historic hub for the original rag trade industries. Finding a forever home kicks off bedding down an internal culture we’re proud of.

2016

In demand uniform consultants

Recognition rolls in as big name clients consult with us on uniform design and development.

Companies like FORD Australia, Kennedy Healthcare and Pandora engage TIG to design their uniform ranges with a focus on function and contemporary design.

Total Image Group Team members and All employees
2017

Expanding through acquisition

TIG acquires Actioncorp to build momentum after rapid growth, with full retention of clients and employees.

2017

Entrepreneur award nomination for Pamela Jabbour

Founder and CEO Pamela Jabbour is a finalist in the Eastern Region of the 2017 EY Entrepreneur of the Year.

Entrepreneur Award Nomination For Pamela Jabbour​
Dressing A National Team On An International Stage​
2017

Dressing a national team on an international stage

The team are humbled by an invitation to design and manufacture the 2018 Winter Olympics uniform, usually the domain of Australian fashion designers.

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2018

Embracing history at the SCG new chapter of the SCG

TIG design and manufacture new uniforms for staff of the Sydney Cricket and Sports Ground Trust. The design pays homage to the heritage of the SCG.

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Embracing History At The SCG New Chapter Of The SCG​
Going For Gold In PyeongChang​
2018

Going for gold in PyeongChang

TIG continue their Olympic success as Official Supplier of the Formal and Team Reception Uniforms for PyeongChang 2018.

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2019

Next Level Online Experience

TIG launches a game changing integrated e-commerce platform, now supporting over 100 online stores.

Next Level Online Experience​
School Leavers Polos Jerseys and varsity jackets
2020

Introducing TIG Schools

TIG introduces the ability to create the perfect school leavers polos, rugby jerseys and varsity jackets. 

2021

Design your own Teamwear

TIG launches specialised 3D design software that enables users to build bespoke teamwear that best represents their team or club.

Puma soccer player kicking ball custom soccer jerseys custom sports uniforms
FBA Winner award
2022

Family Business Australia Winners

TIG is the recipient of the 2022 Family Business Excellence Award for Medium Business. The award uplifts businesses who are exemplary in not only a broad business sense, but also display how family ownership and involvement has helped the business to achieve a competitive advantage.

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2022

Taking to the skies in style

TIG launches the debut uniform for Bonza, Australia’s newest independent low-cost airline, with a game-changing “wear it your way” range. 

TIG receives APPA award for the BONZA Swimwear. 

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TIG launches the debut uniform for Bonza, Australia's newest and only independent low-cost airline, with a game-changing "wear it your way" range
2023

Warehouse Renovations: new Floorplan

TIG Warehouse receives a comprehensive makeover, featuring a redesigned floorplan aimed at boosting efficiency and optimising the use of the space.

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2023

TIG Acquires In-House Heat Press Machine

TIG acquires an in-house heat press machine, widening its production capabilities and allowing for greater customisation of products

 

Heat Transfer Machine
Appa Finalist
2024

APPA Finalist Sustainability Award

TIG is selected as an APPA finalist for their innovative biodegradable Soft Top for the Aged Care Industry. 

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2024

Pamela Jabbour - Winner CEO in Manufacturing

Pamela Jabbour Named Winner at the 2024 Executive of the Year Awards for Leadership in the Manufacturing Industry

Pamela Jabbour, CEO of Total Image Group, was honoured as the winner at the 2024 Executive of the Year Awards for her outstanding leadership in the manufacturing industry.

The CEO Magazine’s 13th Annual Executive of the Year Awards, held at The Star Sydney,  brought together Australia’s most influential business leaders to celebrate those whose vision, leadership, and innovation are shaping the future of the nation.

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Pamela Jabbour CEO Winner
2025

TIG Becomes B Corp Certified

Total Image Group attains B Corp Certification.

This isn’t just a badge or a logo, it’s a recognition of the way we choose to do business: with heart, purpose, and responsibility. Green heart

As a B Corp, we’re part of a global movement using business as a force for good—for our people, our planet, and our community.

Our sustainability goals are designed to drive meaningful change and create a more responsible, resilient future.

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2025

Supplying uniforms to a national insurer

Total Image Group designs and supplies new uniform range for HCF

HCF partnered with Total Image Group to refresh their uniforms, aiming for a collection that authentically reflects their core values—human, purposeful, courageous, and unexpected. TIG developed off the shelf and a custom uniform range highlighting  HCF’s holistic approach to health and wellness.

HCF Uniform 2025
Harvey Norman and Domayne
2025

Supplying uniforms to a national Retailer

New Custom Uniform Design for Harvey Norman Group

TIG worked closely with the Harvey Norman Group to create a bold, modern and comfortable uniform range that reflects who they are today. 

With thoughtful fabric selection, inclusive design, and a modern layered wardrobe, we’ve created a range that doesn’t just look great—it feels great. And most importantly, it resonates with the people who wear it every day.

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