Project: Stitched in History
Client: Sydney Cricket Ground
- Custom Garments Designed and Manufactured for the Sydney Cricket Ground
- Fashion show and Photoshoot
To design a uniform that honours the stadium’s sporting history with subtle references to rugby, cricket and fashion.
Design & Development
Total Image was engaged by the Sydney Cricket Ground for the design of the new uniform range. There is a consistent thread of core colours across the complete uniform range; primarily the green representing the grounds which clearly is the heart and soul of SCG; the bronze complementing the logo; and Navy to bring it all together in a classic look.
Custom designed, Classic Inspired
Known for their ability to tell a story through what people wear, Total Image channeled a design that recognises the heritage of the SCG and its iconic brand.
The range itself consists of a classic white, green and blue check shirt for customer service staff teamed with a classic navy textured suit pant.
To elevate the look for members and corporate areas within the stadium, customer service has a fitted custom bronze twilled sports blazer with bottle green trim and men have a bottle green tie with a repeat subtle print of the SCG logo in bronze. The understated tones of this look to ensure the team are identifiable throughout the stadium with subtle contrast details and references to brand colours layered with an old school sporty feel.
Both crowd safety, grounds and maintenance team members will be wearing bespoke long sleeve polos inspired by the classic rugby jersey.
“Sport is such an integral part of Australian culture and the SCG is such an iconic representation of Sport in our country we really wanted to pay homage to its history and what this represents… When designing a range, we at Total Image Group, feel it is not only important to consider employee feedback but also ensure the design truly reflects the brand and what it stands for and I believe we have achieved just that.” – Total Image Group CEO Pamela Jabour
The complete uniform range was launched in time for the New Year’s Test.