Key Highlights
- Custom-designed and manufactured uniform range
- Heritage-inspired design reflecting iconic sporting history
- Fashion show and photoshoot launch
- Multi-role functionality across stadium teams
The Brief
The Sydney Cricket Ground (SCG) required a uniform program that honoured its rich sporting legacy while delivering a cohesive and professional look across all departments. The objective was to create a range that subtly referenced cricket, rugby, and classic sporting fashion, while maintaining strong alignment with the SCG brand.
TIG Implementation
Total Image Group (TIG) designed and developed a fully custom uniform range, built around a core colour palette of green, bronze, and navy, representing the grounds, brand identity, and a timeless aesthetic.
The collection combined classic styling with modern tailoring, including:
- Check shirts and navy suiting for customer service teams
- Custom bronze blazers with green trim for premium areas
- Branded ties featuring subtle SCG logo detailing
- Bespoke long sleeve polos inspired by traditional rugby jerseys for grounds and maintenance teams
Each garment was thoughtfully designed to ensure staff were easily identifiable, while maintaining a polished and cohesive look across the stadium.
The Benefits
Strong Brand Storytelling: Uniforms reflect SCG’s heritage and iconic status in Australian sport
Role Versatility: Tailored solutions across customer service, corporate, and operational teams
Elevated Presentation: A refined, classic aesthetic with subtle, sport-inspired details
The Launch
The new uniform range was unveiled through a fashion show and photoshoot, officially launching in time for the New Year’s Test, one of the SCG’s most prestigious events.
Outcome
The SCG uniform program successfully blends heritage, functionality, and brand identity, delivering a timeless range that honours tradition while elevating the presentation of staff across one of Australia’s most iconic sporting venues.
