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Inspiring Fashion-Forward Workwear​

Our Story

We’re Australia’s uniform specialists, creating fashion forward uniforms and workwear so brands across corporate, retail, hospitality, automotive, sporting, healthcare, industrial and fitness sectors can make a great first impression.

In 2005, we threw out the rulebook on utilitarian uniforms that don’t fit, suit no one and get tired fast. By starting the uniform design process with your staff, we deliver a customised design staff want to wear, so they’re communicating a consistent brand message at every customer interaction.

From idea to implementation, we’re here to support every part of your company’s uniform journey.

Pamela Jabbour​

Meet Total Image group's
Founder and CEO

You could say Pamela Jabbour has grown up alongside Total Image Group.

With a front-row seat to her father’s business success, she was impatient to get started on her vision to change the way Australians look at uniforms.

In 2005, straight out of university, she started the long journey to overnight success. Backed by a crystal clear vision for fashion-forward uniforms and pure entrepreneurial grit, she took a leap into the unknown.

Pamela could see the Australian uniform industry was long overdue for a fresh perspective, and that TIG could be an agent of change. They would create uniforms that told a story, were fashionable, and were fit for purpose.

The vision was always bigger than just supplying uniforms – our designs are an extension of a brand’s message and personality that instills pride, boosts morale and creates a sense of community and shared success among staff. we believe that uniforms should be stylish and sophisticated without compromising on functionality and comfort.

Through Pamela’s leadership and forethought, Total Image Group has instigated industries to re-look at how their brand is represented on their peopleToday, Total Image Group is an award-winning, multimillion dollar and 100% family-owned business, respected for their values and the impact they have on companies and their people & culture.  Over 300,000 Australians are dressed by Total Image Group per day.

After over a decade of success in the uniform industry, Pamela decided to pursue her love of design and fashion by launching her own clothing label: Capsule Collection Wardrobe. CCW offers a curated selection of timeless staple pieces that add enduring elegance and limitless creative potential to every wardrobe.

Welcome To Our Family-Run Business

When you want the story of your business woven into the very design and fabric of the uniforms staff wear to represent you, there’s no better option than dealing with a family run business. 

You get personal service from people who know what it takes to build a strong brand and understand the importance of your brand messaging.

What our values mean for you

Total Image Group office


Designing uniforms that create connections and tell your brand story.

Total Image Group Tdesigning process


The highest standards of materials and manufacturing, always.

Pantone tiles on wall


A fresh take on uniforms to set you apart from your competition.

Match with TIG's CEO


Personal and attentive service from a close-knit family business.

BBQ at the party of Total Image Group


Supporting local communities and charities dedicated to making a positive difference.

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