Pamela Jabbour is a multi-awarded CEO and business owner who has redefined the Australian uniform industry through her creativity, determination, and commitment to excellence.
As the CEO and Founder of Total Image Group, Pamela leads with TIG’s core values of PASSION, QUALITY, GAMECHANGERS, COMMUNITY, and TEAMWORK, ensuring these principles are at the heart of every uniform created.
Born into a family with deep roots in textile manufacturing, Pamela’s journey was inspired by her father’s success and her love for fashion. She envisioned a bold new approach to uniforms—one that emphasised both style and purpose. In 2005, she turned this vision into reality, establishing Total Image Group and setting a new benchmark for innovative uniform solutions across Australia.
Under Pamela’s leadership, TIG has grown into an award-winning, 100% family-owned business that dresses over 350,000 Australians daily. Her mission goes far beyond creating clothing; Pamela is committed to helping brands express their identity, fostering pride and community among employees, and delivering uniforms that are both stylish and functional.
Pamela’s achievements have earned her numerous accolades, making her a recognised leader in the uniform and fashion industries. She is regularly featured in prominent publications, including Retail Biz, news.com, CEO Magazine, and Ragtrader, to name a few, where her insights on branding, design, and business strategy inspire others to see the potential of uniforms as powerful tools for storytelling and culture building.
In addition to her success with TIG, Pamela expanded her creative endeavours by launching Capsule Collection Wardrobe (CCW)—a clothing label offering timeless, versatile fashion pieces. Through CCW, she channels her passion for design into empowering women with elegant, timeless wardrobe staples.
Pamela’s visionary leadership, entrepreneurial spirit, and ability to connect with people and brands have cemented her as a respected voice in the fashion and business worlds.
“I believe a uniform is more than just clothing—it’s a reflection of a brand’s identity and a tool to inspire pride, confidence, and connection among teams. My mission is to make every design tell a story while seamlessly blending style, comfort, and purpose.” – Pamela Jabbour
When you want the story of your business woven into the very design and fabric of the uniforms your staff wear, there’s no better option than partnering with a family-run business.
At TIG, you receive personal service from experts who understand the importance of building a strong brand and the critical role of brand messaging.
Designing fashion-forward uniforms that connect people, spark pride, and bring your brand to life.
Uncompromising on detail, craftsmanship, and consistency—every time.
Blending fashion, function, and next-gen technology to redefine the uniform experience.
Collaborative, responsive, and people-first - like a true extension of your team.
Driven by purpose - supporting people, planet, and meaningful social impact.
