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Client: Harvey Norman Group Scope: Development of custom uniforms for Harvey Norman Group to reflect the retailer’s evolving brand identity and foster employee engagement The
As a customer-facing industry, retail staff and their uniforms have an important role in shaping the atmosphere of a store and the customer’s overall experience.
The way employees and customers connect shows how important a retail uniform is. Uniforms aren’t just clothes – they’re like a brand’s extra identity, affecting
Our bespoke service extends beyond just designing and supplying your new uniforms. We offer two main options:
Custom Uniform Packages: For a uniform that tells your brand story, we provide full design freedom. From custom fabrics to unique brand details like coloured buttons, logo placement, and trims, we ensure your uniforms are something your team will be proud to wear.
Specialised Consultation: If you prefer to build your brand with our existing range, we’ll help you pick and refine the right pieces with personalised touches. Our expert advice ensures a smooth uniform launch and rollout, with the right support and processes in place.
As a B Corp Certified business, Total Image Group believe in treading lightly and making a meaningful impact on the environment and communities we serve.
We invite our customers and partners to join us in our commitment to sustainability and responsible practices.
Together, through small steps and mindful choices, we can create a more sustainable and connected community.
OUR PLEDGE: Reduce our GHG emissions by 42% by the year 2030
We provide an extensive array of services that can be tailored to suit your individual needs. Services offered:
Extensive Uniform Range!
Total Image Group is Australia’s leading distributor of branded clothing and accessories, offering an extensive range of uniform options tailored to your brand’s needs. We specialise in curating coordinated uniform collections that align with your work environment, job roles, and overall brand image.
Our strong partnerships with Australia’s top uniform suppliers ensure access to the finest garments and accessories available. We proudly offer high-quality products from trusted brands like Fashion Biz, Gloweave, City Collection, Syzmik, JB’s Wear, DNC, CHEFWORKS, Identitee, Van Heusen, Stencil, James Harvest, AS Colour, and more.
Whether you need men’s or women’s polo’s, stylish shirts and blouses, or versatile soft tops, our collection has you covered. Explore our range of tops, knits, jackets, suit pants, cargo pants, dresses belts, headwear, and other retail essentials designed to help your brand stand out.
In the retail industry, durability and comfort are non-negotiable. That’s why our garments are made from long-lasting, stain-resistant, and breathable materials, ensuring your team looks professional while staying comfortable.
At Total Image Group, our goal is to provide a retail uniform that’s the perfect fit for your brand. With our extensive selection of stock garments and accessories, we can help you create a distinctive and cohesive look for your business.
Your Business Isn’t Ordinary, So Why Should Your Uniform Be?
A retail uniform is more than shirts and trousers, it’s a chance to unify your team and embody your brand. Differentiate yourself amongst competitors and communicate your values to customers with a coordinated and functional dress range that represents your company.
We offer a comprehensive suiting range, with skirts, trousers, jackets, and blazers that make a polished impression alongside our wide selection of shirts and blouses. Plus, we have polo shirts, outerwear and knitwear that keep your team comfortable no matter what their day brings.
Retail uniforms need to both look and feel good. That means using high-quality fabrics that are breathable, durable, and easy to move in, whilst still accurately representing your brand. Cotton is a classic fabric choice for breathability, and elastane adds extra comfort. Polyester has a reputation for being uncomfortable and undesirable, but high-quality polyester or poly-blends are highly durable and comfortable fabrics for everyday wear. Plus, cutting edge eco-materials such as recycled poly and bamboo offer an ethical alternative across tees and polo shirts.
We never take a “one size fits all” approach to designing your retail uniform range. Your unique brand deserves a uniform that works best for you, and our “fashion-first” ethos ensures a constantly evolving range and recommendations that reflect current trends, as well as your brand. Gone are the days of passe and outdated uniform designs; we believe in retail dress that is contemporary and chic.
Take every opportunity to communicate your businesses’ values, strengths and individuality by including high-quality, customised branding to your uniform range. Integrating your unique logo, tagline or brand imagery into a considered uniform range not only unifies your team, but elevates the customer experience.
For All Businesses Great or Small, our minimum branded garment order quantity is 12 in any mix of colours and styles!
Learn More about Branding Options
Embroidery thread is fine but durable, meaning that we can capture the details of your branding and keep it preserved for hundreds of washes without fading or damage.
Screen printing allows you to recreate large, bright, or intricate branding that isn’t possible with embroidery. Screen printing is ideal for hi-vis workwear, shirts, or polos, or branded promotional material,
Heat transfer can create complicated graphics, bright imagery and even photos that can be printed onto t-shirts or promotional products.
Designing fashion-forward uniforms that connect people, spark pride, and bring your brand to life.
Uncompromising on detail, craftsmanship, and consistency—every time.
Blending fashion, function, and next-gen technology to redefine the uniform experience.
Collaborative, responsive, and people-first - like a true extension of your team.
Driven by purpose - supporting people, planet, and meaningful social impact.
Retail uniforms are clothing worn by employees in the retail industry, featuring the company’s logo or colours for branding, promoting professionalism, and ensuring hygiene and consistency in appearance.
Retailers use uniforms for their employees to create a consistent and professional image, reinforce their brand identity, and make employees easily identifiable to customers. Uniforms also promote hygiene and are designed for easy maintenance, ensuring a clean and polished appearance, which is crucial in the retail industry.
Implementing retail uniforms offers various benefits. It helps in establishing a strong brand identity, ensuring a consistent and professional appearance among employees, making them easily identifiable to customers, and enhancing store security.
Uniforms also promote hygiene and can improve employee morale by eliminating the need to choose daily attire. Additionally, they reduce the cost and time associated with employees purchasing and maintaining work-appropriate clothing, contributing to a more efficient and organized retail operation.
Retail uniforms are not always mandatory for all employees in the retail industry. The decision to require uniforms often depends on the retailer’s specific policies and the nature of the business. While some retailers, especially larger chains, may mandate uniforms to maintain a consistent brand image, others might allow more flexibility, especially for non-customer-facing roles. It varies from one retail establishment to another.
Selecting the right retail uniform for your business involves several key considerations. First, assess your brand identity and choose uniforms that align with your company’s image and values. Ensure comfort and functionality for employees while considering the specific needs of their roles. Pay attention to the fabric, style, and colour to match your branding. Seek input from employees to accommodate their preferences and needs. Finally, factor in practical considerations such as cost, maintenance, and uniform suppliers, and make adjustments based on feedback and changing trends to keep your uniforms current and effective.
Yes, retail uniforms can be customised with the company’s logo or branding. In fact, this is a common practice and one of the primary purposes of retail uniforms. Adding the company’s logo, name, or specific colours to the uniforms helps promote brand recognition and consistency, making employees easily identifiable to customers. Customisation reinforces the brand’s image and creates a professional, cohesive look for employees in the retail setting.
Common types of retail uniforms include:
The specific type of uniform chosen depends on the retailer’s branding, the roles of the employees, and the industry in which the business operates.
Prioritising employee comfort in uniforms is crucial for job satisfaction. Choose breathable fabrics, provide various sizes, and ensure flexibility, especially for active roles. Gather employee input and invest in durable uniforms to prevent discomfort from wear and tear, creating a more positive and productive work environment.
Common materials used for retail uniforms include cotton, polyester, and blends of these fabrics. Cotton is breathable and comfortable, while polyester offers durability and easy maintenance. Blended fabrics provide a balance between comfort and durability, making them popular choices for retail uniforms. The choice of material depends on the specific needs of the business and the comfort requirements of employees.
Check out how to pick the right fabric here: https://totalimagegroup.com.au/choosing-the-right-fabric-for-your-uniforms-comfort-durability-and-style/
It’s essential to follow care labels on the uniforms to maintain their appearance and durability. Some uniforms may require gentle washing, lower temperatures, or specific detergents to prevent fading or damage. Regular maintenance, such as stain removal and repairs, is also crucial to ensure the uniforms maintain a clean and professional look.
Yes, retail uniforms can typically be ordered in various sizes to accommodate the diverse body types and preferences of employees. Offering a range of sizes ensures a better fit and comfort for all staff members, contributing to a more inclusive and content workforce.
Yes, there are often gender-specific retail uniform options available. Retailers may offer different cuts and styles tailored to traditional gender expectations, such as skirts or dresses for women and pants for men. However, many modern businesses are moving towards gender-neutral or unisex uniform options to promote inclusivity and accommodate a diverse workforce. The choice of gender-specific or unisex uniforms depends on the company’s policies and commitment to diversity and inclusivity.
Accessories that can be worn with retail uniforms include name badges, belts, scarves, ties, and hats. These accessories can complement the uniform, enhance the overall appearance, and promote brand identity or professionalism. The choice of accessories may vary based on the company’s dress code and industry.
Colour codes and guidelines for retail uniforms vary widely depending on the retailer’s brand identity and the industry. Some businesses have strict dress codes with specified uniform colours, while others allow more flexibility. Often, companies choose uniform colours that align with their branding, such as using their logo colours. It’s essential to establish clear guidelines that balance your brand’s image with practicality and employee preferences while considering the nature of the business.
To enforce a retail store’s uniform policy, clearly communicate the rules during onboarding, provide uniforms or purchasing guidance, maintain consistent application, address employee concerns, monitor compliance, and set consequences for violations.
The cost considerations for providing retail uniforms include the expenses associated with purchasing, maintaining, and replacing uniforms. Initial expenses involve selecting the right uniform style and ordering sizes for all employees. Ongoing costs include laundering, repairs, and replacements due to wear and tear. It’s important to budget for these expenses and consider factors like fabric quality, customisation, and vendor options to find a cost-effective solution that aligns with your business’s budget while maintaining a professional appearance.
The frequency of replacing or updating retail uniforms depends on factors like wear and tear, changes in company branding, and employee feedback.
Yes, there are eco-friendly and sustainable options for retail uniforms. Many retailers now opt for uniforms made from organic or recycled materials, reducing the environmental impact of production. Additionally, some businesses choose to implement uniform rental or recycling programs, minimising the disposal of old uniforms. By selecting sustainable materials and responsible uniform management practices, retailers can reduce their carbon footprint and promote environmental responsibility.
Tax benefits and deductions related to providing retail uniforms to employees can vary by location and local tax laws. In some cases, the cost of purchasing, cleaning, and maintaining uniforms may be deductible as a business expense. Employers should consult with tax professionals or local tax authorities to understand specific deductions or incentives available to them for providing uniforms to employees. Additionally, they should keep detailed records of uniform-related expenses for tax purposes.
Yes, retail uniforms can significantly impact the customer experience. Uniforms contribute to a consistent and professional appearance, making employees easily identifiable to customers. This enhances brand recognition, fosters trust, and creates a sense of reliability, all of which positively affect the customer’s perception of the business. Uniforms also help customers distinguish employees from fellow shoppers, making it easier to seek assistance, leading to improved customer service and overall satisfaction.
