Client: Toyota
Key highlights:
- Designed a range that supports over 200 dealerships nationwide.
- Delivered fit-for-purpose styles to ensure all roles were confidently outfitted, reflecting both Toyota’s brand identity and the practical needs of each department.
- Evolved with the brand by extending to new initiatives like Toyota Academy.
The Brief
Total Image Group (TIG) is proud to be Toyota’s preferred uniform supplier, outfitting over 200 dealerships nationwide. When Toyota launched its ‘Toyota for Life’ program in 2015, an initiative dedicated to delivering a premium, guest-first experience in their showrooms, uniforms became an essential part of transforming that vision into a reality.
Fit-For-Purpose Attire
Every detail of the Toyota uniform range is crafted to reflect the brand’s signature blend of innovation, professionalism, and care. Designed with flexibility in mind, the collection offers a variety of styles, colours, and fits to suit different roles while premium brands like Van Heusen elevated the look and feel for all-day comfort and confidence.
However, with a network of teams spread across the country, neither style nor performance could be compromised. Before launch, every garment was approved by Head Office to ensure it remained true to the brand’s identity while providing the functionality needed to withstand the daily demands of diverse dealership environments.
Marketing Support & Online Store
At TIG, delivering a seamless uniform experience means supporting every stage of the journey. For Toyota, that meant launching a dedicated online store where staff can order uniforms anytime, anywhere, supported by marketing tools like custom catalogues, how-to-order guides, and internal emails. The result is a unified, on-brand experience that connects teams with convenience and consistency.
Dressing for Staff Development with Toyota Academy
The partnership recently extended to Toyota Academy; an internal branch focused on upskilling staff and strengthening expertise. By introducing a tailored range, even for learning and development, a polished and professional image is maintained across all levels of the organisation. No matter their department, location, or level of training, staff dress for the part, reflecting Toyota’s commitment to delivering exceptional customer experiences.
In need of uniforms that speak your brand and empower your people? Contact our experts to create a tailored range today.
