Client: Metropolitan Memorial Parks
Key highlights:
- Extensive range for diverse roles
- Staff-driven design and testing
- Inclusive fits and functional fabrics
- Streamlined online ordering
The Brief
With departments spanning from outdoor garden teams to indoor services and administration, Metropolitan Memorial Parks required a comprehensive uniform range to suit all roles and working conditions. The goal was to deliver a functional, inclusive, and brand-aligned program that met the unique needs of a specialised service environment.
TIG Implementation
Total Image Group (TIG) partnered closely with Metropolitan Memorial Parks through surveys, sample kits, and range planningsessions to ensure every department’s needs were covered. Frequent staff catch-ups and try-on sessions ensured that employee feedback directly shaped the final designs.
The collection features a large off-the-shelf range, offering options suitable for both outdoor and indoor environments. Australian outdoor standards and UPF-rated fabrics were considered for durability and protection, while inclusive sizing and design details, like elasticated waistbands and button-up styles, ensure comfort for all body types. Colour played a key role in design, keeping the range true to Metropolitan Memorial Parks’ signature greens and natural tones to reflect their brand identity and values.
Streamlined Online Ordering
A tailored online ordering platform was created to simplify access and management. Features include: Location-based access for different sites, subsidy management for staff entitlements, Single sign-on for easy use, and shared product categories for staff working across multiple departments.
This system allows for simple ordering, bulk purchasing, and progress tracking, all in one place.
The Benefits
- Staff Engagement: Positive response across departments thanks to early involvement and fit sessions.
- Inclusivity: Wide range of garments catering to all body types and job functions.
- Efficiency: Online platform streamlined ordering, management, and fulfilment.
Outcome
The new uniform program for Metropolitan Memorial Parks successfully unites functionality, inclusivity, and brand identity. Staff across all departments are proud of a range that is comfortable, practical, and reflective of the organisation’s natural, community-focused image.
Ready to design a uniform range that truly represents your brand and its values? Partner with our experts to bring your vision to life.
