Park Royal Hotels & Resorts Uniform Case Study
Client: Park Royal Hotels & Resorts Australia
Key Highlights
- Designed a refreshed uniform range that aligns seamlessly with PARKROYAL Hotels & Resorts’ brand identity.
- Developed a customised online ordering platform for effortless procurement and distribution.
- Ensured a polished and consistent staff appearance across all properties, reinforcing brand excellence.
The Brief
PARKROYAL Hotels & Resorts, a prestigious hospitality group with locations across Asia and Australia, sought to enhance its brand image and streamline uniform procurement. As a trusted partner since 2016, Total Image Group was engaged to deliver a high-quality, cohesive uniform solution tailored to the unique needs of PARKROYAL’s Australian properties.
Streamlined Procurement With A Custom Online Store
Total Image Group implemented a personalised online store to simplify uniform ordering across multiple locations nationally. This platform enables each property to place orders seamlessly, reducing administrative workload and ensuring a smooth, efficient procurement process.
Consistent Brand Presentation Across Locations
With properties spread across the country, maintaining a unified and professional staff appearance was essential. The new uniform program reinforces PARKROYAL’s Australian brand identity, ensuring that all employees, regardless of location, present a cohesive and polished image that reflects the hotel’s commitment to excellence.
Enhancing Guest Experience & Employee Confidence
By partnering with Total Image Group, PARKROYAL Hotels & Resorts successfully transitioned to a refined, efficient uniform program. The new uniforms elevate staff presentation enhance guest interactions and boost employee confidence—contributing to a seamless, high-quality hospitality experience.
