Raine & Horne Uniform Case Study
Client: Raine & Horne
Scope: Fashion-forward uniforms and marketing support to streamline uniform management
The Brief
Recognised as one of Australia’s oldest and most prestigious real estate firms, Raine & Horne operates nationwide with a diverse portfolio spanning residential, commercial, rural and international holdings. Raine & Horne approached Total Image Group to revitalise their uniforms that would reflect and adapt to modern needs, seeking a solution that would cater to both city and rural offices, all while maintaining a contemporary, fashion-forward appearance that aligned with their brand.
Key Highlights
- Introduction of a fashion-forward uniform range that blends modern style with practical functionality
- Implementation of online ordering to streamline the shopping experience
- Management of franchise uniform distribution
Effective Communication
The primary goal for Raine & Horne’s updated uniform range was to integrate modern, purpose-fit pieces. Total Image Group fulfilled this requirement by introducing a mix of new designs while retaining bestsellers from the previous range and incorporating departments’ logos. For example, the rural range includes tailored garments suited to the environment, such as denim lowers and wide-brim hats for those visiting farms.
Marketing Support
To bolster the new uniform range, an on-site fashion shoot showcased the latest looks alongside Raine & Horne’s newly renovated offices. When combined with the revamped online store and email communications, our marketing support played a crucial role in educating staff about their new looks, how to place orders, and visual representations of their new attire.
Online Store
Through the reworked custom online store, Total Image Group ensured the uniform ordering process was simple and user-friendly. The cohesive and visually appealing display was consistent with Raine & Horne’s branding, whilst the introduction of a new feature allowed staff to purchase items that support the company’s fundraising initiatives. This seamlessly integrates style with community support.
With a seamless integration of educational content and hands-on support, Raine & Horne had a smooth uniform transition, and reflected great levels of enthusiasm to the updated uniform range.
