Total Image Group, Australian uniform designers and manufacturers, have revealed a fresh new look for staff at the RSPCA.
This exciting new uniform signals an exciting branding refresh for the Animal Welfare Charity, creating a single, cohesive look for all eight autonomous state and territory Australian member Societies.
Inspired by their iconic blue and green colour palette and their dedicated work to improving the lives of all animals great and small, their range was designed to prioritise comfort and practicality.
Featuring custom polos, scrubs, shorts, pants and aprons created exclusively by Total Image Group for RSPCA, the range caters to the diverse needs of every department within the RSPCA, including meeting strict safety standards, and is perfectly suited to handle unpredicatable Australian climates. It also offers enough variety to satisfy the specific uniform requirements of the individual state and territory entities, without losing any of the overall brand identity and cohesion.
The hero of the range is the versatile custom-designed Polo range. Available in blue or navy, in both short and long sleeve, the polos are made in a signature Total Image Group fabric that has been designed, tried and tested for Australian climates. Durable, hard-wearing and soft on the skin, the polos also feature eye-catching twin-stripe ribbon details at the collar and side splits.
The green dual paw print is included on all garments, as a bright and charming representation of the animals that the RSPCA is dedicated to protecting and advocating for.
The range is completed with a corporate range for management and head office, including blouses, shirts and suiting featurring the embroidered RSPCA logo.
Total Image Group – CEO and Head Designer, Pamela Jabbour:
“I have such respect for the incredible work that the RSPCA staff and volunteers do for the wildlife and much-loved pets across Australia, so we wanted to ensure their new look reflected that passion and dedication.
“This custom range was designed to prioritise comfort, movement and versatility, whilst retaining a look that was unmistakably RSPCA. A huge variety of departments across a nation-wide organisation are now united under the RSPCA logo and the iconic green paw prints that symbolise their vision for a more compassionate world for animals.”