Key Highlights:
- Custom Designed Range
- Fashion Show for the team
- Personalised uniform fit out for staff
Brief
The Whiddon Group have been valued clients for many years. With the launch of their new brand logo they wanted to review the uniform range and ensure it all tied well together. The key was to reflect on what their uniform represented about their team and organisation; the high-level care that was delivered and the positive message to their communities.
As part of our review process when undergoing the design of the new range, staff surveys were conducted to obtain feedback on the current range. Words like ‘easy to wear’, ‘identifiable’, diverse’, ‘comfortable’ and ‘unique’ were provided and taken into consideration during the development stage and we believe the new range look more than meets this, while also promoting the Whiddon brand.
Highlighting brand colours
Complete with Whiddon’s new branding and colours, we were able to create a range that represents Whiddon and their people in a contemporary, comfortable, practical and stylish uniform. It was important that the uniforms align with the Whiddon Values, and the message that was sent to their many communities.
Working in residents’ and clients’ homes and the priority was that the uniform is to be contemporary, yet warm and approachable. Working closely with Whiddon included ongoing feedback, and trials from the staff we have developed a range that is easy to wear, identifiable, diverse, comfortable and unique. All fabrics in the range are easy care, durable, breathable and comfortable and all fits are offered in a range of sizes and styled to cater to our diverse workforce.
Launch and ordering
To ensure a seamless launch, the uniform experts from Total Image Group drove around to regional sites to carry out uniform fit outs with the Whiddon team. Uniform Fit outs are a great way to ensure everyone is aware of their sizing and the garments they can order. Following this, all staff ordering information was supplied to Whiddon main office who were to order on behalf of staff via a personalised online ordering platform.
The new look range was revealed at the Annual Awards Dinner with the help of Whiddon’s fantastic team members who modelled them.
‘On behalf of The Whiddon Group let me express my appreciation to you and the team for the uniform range that you designed and created for us. Not only was everything of the highest quality but the service we received throughout the whole process from undertaking the surveys to find out what our staff wanted through to fit cuts and launch were impeccable.’ – Ezelle – The Whiddon Group
Book in a consultation call
Do you need help working out the best uniform range for you and your business? We can help! To ensure we direct you to the best person in our team to discuss your requirements – whether your uniform and promotional needs are now or in the future – let’s learn a bit more about you. We look forward to speaking soon!
