BONZA HAS THROWN OUT THE RULE BOOK AS THEY REVEALED THEIR FIRST-EVER UNIFORM.
The ‘wear it your way’ range, featuring Australian aviation’s first-ever on-trend white custom sneakers and cotton t-shirts, allows Bonza legends to let their individual personalities shine with various ‘mix and match’ options.
“Our brief was clear. Create a uniform that Bonza legends will wear with pride. We know airline uniforms are the land that time forgot and we wanted to change that with our partners at Total Image Group,” said Carly Povey, CCO at Bonza.
Povey went on to say there will be no ‘grooming guide’ for legends and instead cabin crew, pilots, operation centre and office staff will be able to style various looks depending on where they’re travelling to, their mood on the day and personalities.