No grooming guide with Bonza uniform
“Our brief was clear. Create a uniform that Bonza legends will wear with pride. We know airline uniforms are the land that time forgot and we wanted to change that with our partners at Total Image Group,” said Carly Povey, Chief Commercial Officer at Bonza.
“We won’t dictate what lipstick to wear – or whether you have to wear lipstick at all. We won’t ask crew to cover up their tattoos and just because you’re female, that doesn’t mean you have to wear a skirt. If you’re non-binary, pregnant, work in the office or onboard, we have options for you. Bonza is for the many not the few, and that’s what you’ll see with our first-ever uniforms,” added Povey.
In a nod to the many tropical Queensland destinations on Bonza’s route map, the looks include tailored shorts which can be worn with the white cotton t-shirt and blazer which features purple trim and the Bonza values stitched inside on the lining. There’s also a pant option, shirt dress and sleeveless coat. Accessories include a Bonza thumbs up pin, branded custom socks and a purple scarf that can be worn as a hair, neck or pocket accessory.