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Smart Company – 2022

Why a new budget airline wants you in budgie smugglers.

It’s the collaboration you mightn’t think would land — a new budget airline has announced a swimwear line called Bonza Budgies that’s as brief as the name sounds.

Bonza, self-described as Australia’s only independent low-cost carrier, is working with Total Image Group on the collaboration that’ll see a lurid purple swimwear for him and her splashed with a logo and a cheeky thumbs up on the buttocks.

The “Budgies” are actually just a hint of things to come after designer and entrepreneur Pamela Jabbour’s Total Image Group won the job to design the airline’s wider uniforms in a competitive pitch process.

“Pamela and the team at Total Image Group are everything we look for in a partner; entrepreneurial Aussies who have worked hard to achieve great things and are truly excited about helping bring Bonza to life,” says Carly Povey, the chief commercial officer at Bonza.

Click here to read the full article.

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