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Smart Company – 2022

How millennials have changed uniforms and corporate wear for the better

By Pamela Jabbour

Walk through the CBD streets during lunchtime on any weekday and you are hard pressed to see a matching top and bottom, let alone a pressed shirt or a suit and tie. The tone of corporate dressing has evolved — and maybe it’s just what we need.

Corporate uniforms serve multiple purposes within an organisation. As a branding vehicle, uniforms can be the first point of branded contact for your customer or serve as a subtle reinforcement. They are also a key employee engagement strategy, building team cohesiveness and loyalty.

Instead of a mental ball and chain that serves to remind that “Big Brother is watching”, a modern uniform should project a feeling of pride and offer a positive affirmation to the employee wearing it daily. This upbeat energy is reflective of the company’s business ethic, and it translates tremendously positively on their branding.

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