By Pamela Jabbour
Walk through the CBD streets during lunchtime on any weekday and you are hard pressed to see a matching top and bottom, let alone a pressed shirt or a suit and tie. The tone of corporate dressing has evolved — and maybe it’s just what we need.
Corporate uniforms serve multiple purposes within an organisation. As a branding vehicle, uniforms can be the first point of branded contact for your customer or serve as a subtle reinforcement. They are also a key employee engagement strategy, building team cohesiveness and loyalty.
Instead of a mental ball and chain that serves to remind that “Big Brother is watching”, a modern uniform should project a feeling of pride and offer a positive affirmation to the employee wearing it daily. This upbeat energy is reflective of the company’s business ethic, and it translates tremendously positively on their branding.