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Secret Flying – 2022

Australian airline ditches traditional flight attendant uniforms for shorts and t-shirts

Australian startup Bonza has thrown out the rule book on flight attendant uniforms, opting for a more contemporary approach which sees its male crew wear shorts.

The “wear it your way” range allows Bonza flight attendants, called “Legends”, to let their individual personalities shine with various “mix and match” options.

On Thursday night, the low-cost carrier took to the purple runway at the LifeFlight Hangar at Sunshine Coast Airport to launch its inaugural look.

The range comes in a colour palette of white, black and a grey-lilac, with the carrier’s logo – a lower case ‘b’ that resembles a thumbs up – adding embellishment to each item.

“Our brief was clear,” Carly Povey, chief commercial officer at Bonza, said of the uniform design.

“Create a uniform that Bonza [flight attendants] will wear with pride. We know airline uniforms are the land that time forgot and we wanted to change that with our partners at Total Image Group.”

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