Nine – 2022

New Aussie airline Bonza unveils unconventional first uniform: ‘Throw out the rule book’

Australia’s new low-cost airline Bonza has unveiled its first uniform, and it’s not what passengers may otherwise be used to.

The ‘wear it your way’ range aims to allow team members to let their individual personalities shine with various ‘mix and match’ options.

It also features Australian aviation’s first-ever white custom sneakers and cotton t-shirts.

“Our brief was clear. Create a uniform that Bonza legends will wear with pride,” Carly Povey, Chief Commercial Officer at Bonza, said.

“We know airline uniforms are the land that time forgot and we wanted to change that with our partners at Total Image Group.”

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