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inside small business – 2022

The important role a uniform plays in creating customer assurance

By Pamela Jabbour

After the upheaval of the past few years, we’ve all settled back into our new normal. With adapted routines and fresh approaches to business in place, now is the time to focus on your team, brand, and company cohesiveness. Have you taken the time to consider how your brand messaging and culture are being perceived by prospective clients?

What are your team wearing when representing your brand?  What are your team wearing for internal video meetings, strategic, marketing meetings, sales? Even more crucially, what are they wearing when meeting clients or potential clients via video call?

It is always important to ensure consistency and cohesiveness as a company. Regardless of whether the head office has become a Zoom Meeting Room or not, it is imperative that your team looks and feels united, confident and in charge.

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