The long road to “overnight success”
Growing up around a family business should have had me running for the hills and not straight into the arms of business owner life. Success and how it looks from the outside draw many people into this industry. The glamour of fashion, the allure of events, parties and your name up in lights. All achieved effortlessly. In my 15 years as a business owner I can confidently say there is no true overnight success.
I knew I wanted to get into business for myself and pursued study in Marketing and Business. During this time, with a heritage in fashion through my father, I was able to see a great opportunity within the uniform sector. An industry that had been staid for decades. Here was a chance to reinvent the rules. To take my passion for design and fashion and pivot that into accessible uniform solutions that clients from SME through to large retail brands could leverage.
Identifying an opportunity is one thing, however getting this idea off the ground is another. Additionally, the fact we are also facing such unprecedented times with COVID means the stakes are exceptionally high in terms of uncertainty and risk. However, I have learnt many lessons during my time as a business owner and these are the key things I wish I knew before starting.