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INTHEBLACK – 2021

In your face: masks for business

Mask wearing will remain an important aspect of workplace COVID safety for the foreseeable future. Here are some important considerations for everyday mask wearing.

In late February, America’s last word in style, Vogue magazine, insisted that, while face masks were not a fashion accessory, some looked decidedly more attractive than others. 
Vogue’s 100-item list opens with a US$120 designer silk mask and includes everything from gingham, floral and minimalistic monochrome to upcycled, recycled and vintage-inspired “masklets”.

The Western world has certainly come a long way in it its attitude towards protective face coverings since the outbreak of COVID-19 in early 2020. Outside a healthcare setting, the wearing of face masks is no longer seen as the oddity it once was, but as a necessity to prevent the spread of the virus and other germs, as well as stopping the inhalation of pollen and pollution.

The important lifesaving role of face masks aside, as Vogue rightly points out, “they do take up a fair amount of real estate on your face”. 

With mask wearing required in various circumstances for the foreseeable future, and with their use now widely normalised, savvy companies have rushed to provide employees and customers with reusable masks that promote their brand, while also positioning the business as environmentally and socially responsible.

Image conscious

Pamela Jabbour is CEO of uniform specialists Total Image Group. She says the demand for customised face masks has skyrocketed in the past year. 

“From top to toe represents who you work for and what that means, so if you’re an employee in a financial institution… and you come to work wearing a really bright floral mask, it’s not in keeping with the business.”

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