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IIDM – 2022

How Uniforms Help Unite Remote Teams

By Pamela Jabbour

We all know that the world of work has changed quite dramatically since 2020. Businesses have shifted their approach to work, having staff that either work completely remotely or have a hybrid approach of in-office and WFH. Even those of us that remained working on site have experienced a dramatic change in the way their workplace operates and communicates. With adapted routines and fresh approaches to business in place, now is the time to focus in on your team, brand, and company cohesiveness. Have you taken the time to consider how your brand messaging and culture is being perceived by the outside world?

Some teams are rarely in the same room, with the popular hybrid WFH and in-person approach, and Zoom has become integrated into our daily work lives. When so much business is conducted via camera lens, you need to ask: What are your team wearing when representing your brand? How are they being viewed during internal video meetings or strategic marketing and sales meetings? Even more importantly, what are they wearing when meeting clients or potential clients via video call? 

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