mycar – Tyre and Auto

Key Highlights:

  • Custom Designed Key Products 
  • Fashion Photoshoot
  • Online Ordering Store

Brief

Having undergone a rebrand, mycar – Tyre and Auto reached out to Total Image Group to design a new uniform range that would reflect the brand while also giving staff a more modernized look without compromising on comfort.

Highlighting brand colours

Mycar’s brand colours were a complete departure from its predecessor as well as separating itself from its competitors. Focusing on light blue and grey which were utilized to highlight trust, reliability and quality as key attributes, TIG wanted to ensure that these colours were clearly represented and reflected the brand in a modern and contemporary way.

Launch & Ordering

To announce the launch of the new uniform range, TIG created a teaser video which showcased the range targeting each role and driving excitement amongst the team. To further support the range launch, a complete fashion shoot was organised on location featuring selected staff who were able to not only model the looks but also get a touch and feel of the range.

TIG also developed a tailored mycar True Blue online ordering system to cater to orders placed by employees. This online store provides the complete range available to the staff, the ability to compare products and also carry out returns online.

Feedback regarding the range has been extremely positive especially regarding the cargo pant fit and features as well as the new polo shirts being extremely comfortable and breathable.

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Who is TIG

Total Image Group was founded on the basis that workwear in Australia had become generic and uninspiring. We’ve changed all that.

We believe corporate uniforms should never be boring.

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