In the hospitality industry, first impressions are crucial. Providing a positive Front-Of-House experience can be the difference between a 1-Star review and a life-long customer; making sure your staff are well-dressed is the first step in providing an exceptional experience.
The Benefits of a Hospitality Uniform
A clean, cohesive uniform is capable of many things. It can inspire confidence in your customers, boost team morale and ensure a positive representation of your brand. A staff in uniform are more likely to work cohesively and will feel more connected to the business. A well-dressed team are also more easily identified by customers, who will perceive the team as professional and trustworthy. 24% of customers will remain loyal for longer after a good first impression, and 87% will tell others.
Hospitality Hot Looks
With all the benefits of a uniform in mind, let’s look at some hospitality looks that will make your team the hottest workers in the industry.
Keep clean and chic with one garment. An apron will not only identify your staff members to patrons, but the durable fabric will protect against the inevitable stains in a hectic hospitality environment. You can never go wrong with a denim, like the Byron, or for a little additional character, the contrasting pocket detailing on the Brooklyn . Both come with the added functionality of a pocket for notepads, pens, or whatever else your team needs while they’re on the go.
Stand out in Stripes
Add an element of interest to your team uniform with a sweet striped tee like the Stevie. A pop of colour in an eye-catching print will help your staff stand out; and you can demonstrate a relaxed or creative element to your business’ personality.
Why not Try a Chino?
The white or black shirt + black pants standard in the hospitality game is just that – standard. Why not elevate the look with a chino instead? The Lawson skirt/trouser is available in a variety of colours, for a uniform with a contemporary edge.
When creating a hospitality uniform, there’s plenty to consider. Comfort, durability and functionality is important for your staff, but you also need to think about how to best represent your unique brand identity. It’s a complex process, but Total Image Group can uncomplicate it for you:
Book in a consultation call
Do you need help working out the best uniform range for you and your business? We can help! To ensure we direct you to the best person in our team to discuss your requirements – whether your uniform and promotional needs are now or in the future – let’s learn a bit more about you. We look forward to speaking soon!