Client: Hospital Contribution Fund of Australia (HCF)
Key Highlights:
- Custom Uniform Range: A stylish collection developed for HCF by Total Image Group in partnership with fashion label, Ginger & Smart, featuring comfort and inclusivity.
- User Experience: The range includes ready-to-wear and bespoke designs, with size and gender-neutral options for all employees.
- Sustainable Practices: Custom uniform items are made using recycled polyester.
The Brief
HCF partnered with Total Image Group to refresh their uniforms, aiming for a collection that authentically reflects their core values—human, purposeful, courageous, and unexpected. In collaboration with Ginger & Smart, TIG developed custom prints and exclusive designs highlighting HCF’s holistic approach to health and wellness.
Effective Communication
A primary goal was to create a cohesive collection that integrates bespoke designs with ready-to-wear items, providing a unified look across departments. Key custom pieces, such as a V-neck blouse, shirt dress, and selection of refined ties, blend function with style. The custom print, “Framing Humanity,” features hand-drawn icons representing HCF’s various health services, fostering a sense of connection among employees.
Marketing Support
To showcase the collection, TIG organised a fashion shoot featuring models in HCF’s newly renovated offices. Additionally, TIG provided guidance on launch communications, style guides, and measurement information.
Online Store
The online store is organised into categories with consistent visuals for a seamless user experience. A new feature allows staff to purchase items supporting HCF’s community initiatives, merging style with purpose. TIG also customised the site with a “Shop the Look” section, a bespoke tab, and HCF’s brand font for a personalised touch.
Sustainability Commitment
Reflecting the dedication to environmental responsibility, the new collection incorporates recycled materials. This partnership exemplifies both parties’ commitment to sustainable solutions while reinforcing HCF’s brand identity.
Want a custom uniform range that truly represents your brand, people, and purpose? Speak to our experts today.
