Client: Ford Australia
- Custom Designed Key Products
- Multi location management
- Road show with uniform kits
Ford Australia wanted to introduce a new uniform range across the dealer network. A strong representation of the brand was required as well as understanding of the industry, network and relationship with the dealerships.
Design & Development
Total Image was engaged by Ford for the design of the new uniform range.
Working with Ford Australia, Total Image conducted research to identify the needs of the dealer network and the automotive industry in general. Once the research was collated, Total Image designed a uniform range that is contemporary designed and caters to the Ford Australia demographic.
Launch & Ordering
Total Image was then appointed as the uniform manufacturer and supplier for Ford Australia wide.
The launch of the range was displayed at the Ford road show for dealerships to see the range as well as the Ford conference. Total Image has created a customised online store for Ford Dealerships who login to order their uniform range for their sales and technician team