Looking for custom uniforms for your business? Total Image Group are here to help. Read more to find out what exactly a custom uniform is, and what uniform solution will best fit your brand and budget.
So, you’re ready to embark on your new uniform journey. Perhaps you have a clear idea of what you want your fresh look to embody, or maybe you’ve just got a general direction that you want to head in. Whatever your vision, there’s one thing that you know for sure: you need your uniform to be unmistakably yours. It needs to clearly communicate your brand and values in a way that is totally unique to your business.
We can guarantee that whatever your final uniform look may be, it will be the best fit for your brand. However, there are several different styles and approaches to creating your perfect uniform. From simple branded polos, to a completely from-scratch custom look; each has their benefits, and one may be better suited your business, staff or budget.
In this blog, we’ll explain the different uniform options, and how to find what your team needs. That way, when you’re ready to send through an enquiry, you’ll know exactly what you’re looking for.
What are Custom Uniforms?
You need something that effectively communicates your brand, suits your business and meets your budget. Does that mean you have to have a custom uniform range? First, let’s define exactly what we mean by “custom uniform”.
A custom uniform range is designed & manufactured from scratch by Total Image Group, exclusively for your business. This process gives you complete creative control over your final look, as we can offer you unique or patented fabrications, and can tweak colours, sizes and other features to meet your specific needs. It is a more complex and labour-intensive process that requires larger minimum order quantities, as we create bespoke products that are unavailable to anyone outside of your company.
Whilst creating a custom range might appear to be a daunting and expensive process, the actual cost might surprise you! For large businesses, a custom uniform can be a more cost-effective option than an off-the-shelf product offering.
However, if that still seems a little bit more complicated than what you’re really after – don’t worry, we still have you covered. You don’t need a 100% custom uniform range, but you do need a specialised, or customised, range.
What is a Specialised Uniform?
Instead of custom, a uniform that has been customised to fit your brand can be a more approachable process. It’s also usually much better suited to smaller businesses, independent departments, or small order quantities. We can choose products from our existing range – which, thanks to the great relationships we have developed with our suppliers, is pretty extensive! – and then curate the right combinations, colours and styles to create your complete look.
A specialised uniform range is still highly customisable to fit your specific needs. That there are quite a few different approaches you can take when designing your range. How many people are in your organisation, how many items you want to include, and what industry you work in will impact your final product.
For most stock items, our minimum order quantity is 12. That means we can help you create the perfect uniform, even if you only want one or two items.
Curated or Custom Hybrid Range
If your organisation requires a more extensive or complex uniform but doesn’t want a 100% custom range, we offer a couple of solutions.
Mix & Match Range
A Mix & Match range is exactly what it sounds like. It is a range that offers multiple upper, lower, and outerwear options that all form a cohesive look, no matter what combination they’re worn in. It’s often an extensive range that carefully considers the needs of your staff. It gives them the flexibility to dress for their day, whilst still looking cohesive and on brand.
There are plenty of long-term benefits to offering a mix & match range. Giving your staff the freedom to choose what best suits their personality, preferences and role allows them to perform at their best. It also demonstrates that you genuinely care about their needs which helps to strengthen trust and cultivate a positive company culture.
Perhaps it seems counterintuitive to create a uniform range that doesn’t look the exact same on all of your staff. However, by carefully considering your brand colours and identity, you can create a completely unique range that still always manages to look cohesive. Read our guide on How to Create a Mix and Match Uniform Range to find out more.
We want to find the range that is the perfect fit for you, without compromise. Total Image Group not only have access to the very best suppliers in Australia, but we’re also designers and manufacturers. That means that we can incorporate custom-designed pieces within a larger range of stock items.
These custom items might be the “core” of your range, the garments that your staff will be wearing most frequently. Investing the time and energy in custom design for these few key pieces guarantees the perfect representation for your brand and maximises comfort for your staff, as we will tailor those pieces to meet their exact needs.
100% Custom Design Packages
To maximise your creative control and achieve your uniform vision, a fully custom range is the way to go. Whether you’re a new brand establishing your identity, or you’re ready for an image refresh, we can create an original and unique look, thanks to our years of design experience and top-quality manufacturing capabilities.
Our Australian team will work with you closely to consult on your design. We will listen to your needs and use our decades of industry experience to guide you with expert advice. We then collaborate with our highly valued team in China, who have been working with us since the very beginning, to oversee the creation of any custom ranges. They communicate with our Australian offices daily to ensure that our designs exceed all of your expectations. The benefit of having our office in China is we have staff on the ground, able to regularly check the quality and communicate updates frequently. We can create almost anything, including garments, headwear, accessories and shoes!
Some of our most recent custom-design projects include ranges for the Sydney Cricket Ground and Sydney Football Stadium, Australian airline Bonza, RSPCA and Anytime Fitness.
Branding, Logos and Taglines
The finishing touch to any uniform is your branding. With your logo, imagery or tagline, you can transform an otherwise nondescript garment into something that advocates for your business. Our minimum order quantity for branded products is 12, so you can create a small batch of branded garments for a simple way to elevate your team’s look!
We can put your branding on almost any garment and can advise the best method according to your branding colours, size and design. To learn more, read our blog about Uniform Branding and Logos.
Hopefully, this overview has given you a clearer picture of what uniform solution will work best for your business! Whether you want a simple look or an extensive custom range, our Uniform Experts are here to help. Send an enquiry today!
Book in a consultation call
Do you need help working out the best uniform range for you and your business? We can help! To ensure we direct you to the best person in our team to discuss your requirements – whether your uniform and promotional needs are now or in the future – let’s learn a bit more about you. We look forward to speaking soon!