Client: Australian Mutual Bank
Key Highlights:
- Seamless Transition Post-Merger
- Staff-Inclusive Design Process
- Easy-Care and Functional Fabrics
- Streamlined Online Ordering Experience
The Brief
Following the merger of Sydney Credit Union Ltd and Endeavour Mutual Bank Ltd, Australian Mutual Bank needed a new uniform range that reflected its refreshed brand and united staff across all branches and departments. Total Image Group (TIG) was engaged to deliver a professional, cohesive, and comfortable uniform program aligned with the bank’s new identity.
TIG Implementation
TIG collaborated with key staff and a uniform committee to develop an off-the-shelf range featuring two suiting options, shirts, soft tops, polos, knitwear, and softshell jackets. The colour palette was selected to complement the bank’s blue-toned logo, reinforcing brand consistency.
Personalised fitout sessions allowed employees to try on and select their preferred garments, ensuring comfort and confidence, while an integrated online store simplified ongoing ordering and replenishment with built-in subsidy management for a seamless experience.
The Benefits
- Staff Engagement: Positive feedback following fitouts and rollout.
- Unified Brand: Visually aligned teams across merged organisations.
- Ease & Efficiency: TIG manages online store and uniform support.
Outcome
The project delivered a modern, staff-approved uniform program that prioritised comfort and confidence while reinforcing Australian Mutual Bank’s cohesive brand identity. The combination of garment variety and a curated colour palette ensured the refreshed look reflected the bank’s commitment to responsible banking and a polished, unified presence.
Want your staff to look as sharp as your brand? Get in touch with our experts today to build a modern uniform program.
