13CABS

Project: Complete new uniform to tie into brand refresh
Client
: 13CABS 

Key Highlights:

  • Custom Designed Key Products 
  • Online Ordering Store
  • Subsidy Allocation Management
  • Fashion show and Photoshoot

Brief
13CABS wanted to change the way taxi drivers were perceived across the country in line with their brand relaunch. 

Design & Development
Total Image was engaged by 13CABS for the design of the new uniform range. Moving away from the traditional blue/white epaulette taxi shirt to a more contemporary, on trend and approachable look whilst ensuring consistency to reflect the brand identity.

Designing driver-friendly uniforms

Total Image Group worked with 13CABS to design the custom-made uniform shirt, the aim was to design a shirt that was contemporary and appealing to the driver demographic.

Workwear isn’t only for the benefit of customers and brands – it also needs to be designed with the wearer’s comfort and convenience in mind.Total Image Group used cotton and polyester blend fabrics to provide easy-care, breathable shirts, bottoms and jackets, ideal for busy shift workers. Every item was designed to be comfortable to wear during a long shift, with flexible accessories helping drivers to keep warm in colder temperatures and to express their individuality while always representing the 13CABS brand.

Online Ordering

13CABS have a tailored online ordering system that has been set up to cater to orders placed by employees

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Who is TIG

Total Image Group was founded on the basis that workwear in Australia had become generic and uninspiring. We’ve changed all that.

We believe corporate uniforms should never be boring.

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