Project: Complete new uniform to tie into brand refresh
Client: 13CABS
Key Highlights:
- Custom Designed Key Products
- Online Ordering Store
- Subsidy Allocation Management
- Fashion show and Photoshoot
Brief
13CABS wanted to change the way taxi drivers were perceived across the country in line with their brand relaunch.
Design & Development
Total Image was engaged by 13CABS for the design of the new uniform range. Moving away from the traditional blue/white epaulette taxi shirt to a more contemporary, on trend and approachable look whilst ensuring consistency to reflect the brand identity.
Designing driver-friendly uniforms
Total Image Group worked with 13CABS to design the custom-made uniform shirt, the aim was to design a shirt that was contemporary and appealing to the driver demographic.
Workwear isn’t only for the benefit of customers and brands – it also needs to be designed with the wearer’s comfort and convenience in mind.Total Image Group used cotton and polyester blend fabrics to provide easy-care, breathable shirts, bottoms and jackets, ideal for busy shift workers. Every item was designed to be comfortable to wear during a long shift, with flexible accessories helping drivers to keep warm in colder temperatures and to express their individuality while always representing the 13CABS brand.
Online Ordering
13CABS have a tailored online ordering system that has been set up to cater to orders placed by employees
